Tapscott I

       In the first part of Grown Up Digital Tapscott introduces the Net Generation. This is usually referred to as the Y generation, and is generation of people generally looked down upon due to their reliance on technology. This generation has been brought up surrounded by technology and naturally gravitate towards it and its uses.

     There is now a shift in the workforce as the Net Generation "comes of age". The way of working of the previous generation is on its way out and the Net Generation is coming in. It's a shift between the old get your hands dirty and work hard mentality and the all the information you need is a Google search away and optimizing efficiency "working easier".  Until recently this way of working has had a pretty negative connotation with the previous generation but it more and more quickly becomes the norm.

     In a very general sense the work of the Net Generation may be more or less viewed as lazier work. In actuality its just more efficient, as a shift in technology has happened getting things done has become easier, faster, and in some ways probably less personal. This may have lead to the criticism of this generation, which I can rule out as a misunderstanding.

     In short the Net Generation is just the next step in working. A shift from manual labor to digital labor. The introduction of a generation absolutely engulfed in technology is bound to cause a shift in the way we work as a whole. You can't expect things to stay the same when the world changes so rapidly. Old ways of working will surely stay around but will more than likely become the minority.